Step 1: Understanding the Concept:
Development Communication is a planned communication approach designed to facilitate social and economic progress. The task is to identify its core characteristics from the provided statements.
Step 2: Detailed Explanation:
Analysis of each statement in relation to Development Communication:
(B) It is oriented to socio-economic development and happiness of the people and community at large: This statement accurately reflects the primary objective and definition of development communication, aiming to enhance quality of life. This is a key feature.
(C) It aims at giving information and educating the community: A fundamental role is to raise awareness and inform the public about new practices, opportunities, and societal issues (e.g., health, agriculture, governance). This is a key feature.
(D) It combines suitable mass media and interpersonal communication channels for greater impact: Development communication employs a diversified strategy, integrating mass media (radio, TV, print) for broad dissemination with interpersonal channels (extension workers, community groups) to ensure credibility and in-depth engagement. This is a key feature.
(A) It focusses on success stories of people who have adopted new technologies...: This describes a recognized and effective method in development communication, termed "social proof" or positive deviance. Showcasing successful cases serves to encourage and influence others to adopt new behaviors. It is an essential tactic and feature of the practice.
Given that all four statements delineate fundamental aspects, objectives, or strategies of development communication, they are all considered essential features.
Step 3: Final Answer:
All presented statements (A), (B), (C), and (D) are essential characteristics of Development Communication. Consequently, option (2) is the correct selection.