Step 1: Why coordination matters more as organisations change.
Coordination is the thread that ties together the work of different people and departments so that everyone moves toward the same organisational goal, and its importance becomes sharper as two things happen inside a growing business.
Step 2: Growth in size.
As a company grows, it hires more people with different backgrounds, habits and ways of working, and these individual styles do not automatically line up with each other. Coordination becomes essential to align this larger, more varied workforce toward one common purpose.
Step 3: Specialisation.
Growth also brings specialisation, each department or expert focuses narrowly on their own function, finance, production, marketing and so on. Left on their own, these specialists can end up pulling in different directions or duplicating effort, so coordination is needed to knit their specialised work back into a single unified effort.