Option 1: Alkoxy activation (rate-and-orientation view)
Step 1: Recognise the substituent. \(-OR\) (alkoxy, e.g. methoxy \(-OCH_3\)) is an electron-releasing group; the decisive point is that the oxygen lone pair conjugates with the \(\pi\) system of the ring.
Step 2: Consequence for reactivity and orientation. Because oxygen feeds electron density into the ring, the ortho and para carbons become electron rich, so an incoming electrophile is attracted there. The transition state for o / p attack is the most stabilised one, hence anisole undergoes electrophilic aromatic substitution more readily than benzene and yields chiefly o / p products.
Step 3: Four illustrations using anisole:
(a) Bromination without a Lewis-acid catalyst: anisole with Br2 in acetic acid gives mainly p-bromoanisole and some o-bromoanisole; benzene by contrast needs FeBr3, so this alone shows activation.
(b) Nitration: HNO3 with H2SO4 converts anisole to p- and o-nitroanisole.
(c) Friedel-Crafts acetylation: CH3COCl with AlCl3 acylates the para position to 4-methoxyacetophenone.
(d) Sulphonation: hot conc. H2SO4 gives 4-methoxybenzenesulphonic acid (with some ortho).
Step 4: Reading the evidence. The ease and the o / p selectivity seen in all four reactions are a direct demonstration that the \(-OR\) group activates the benzene ring.
Option 2: Phenol - two more preparations, acidity, and the ethanol comparison
Step 1: Preparation from a diazonium salt. Benzenediazonium chloride is warmed with water; it hydrolyses to phenol and releases nitrogen:
C6H5N2Cl + H2O \(\xrightarrow{warm}\) C6H5OH + N2 + HCl.
Step 2: Preparation from benzenesulphonic acid. Benzene is sulphonated to benzenesulphonic acid; its sodium salt is fused with NaOH to give sodium phenoxide, which on acidification gives phenol:
C6H5SO3H \(\xrightarrow{NaOH,\,fuse}\) C6H5ONa \(\xrightarrow{H^{+}}\) C6H5OH.
Step 3: Acidity shown with a base. Phenol dissolves in NaOH solution forming sodium phenoxide but does NOT react with NaHCO3, so it is a weak acid (weaker than carbonic acid) yet clearly acidic:
C6H5OH + NaOH \(\rightarrow\) C6H5ONa + H2O.
Step 4: Acidity shown with a metal. With active metals phenol evolves hydrogen: 2C6H5OH + 2Na \(\rightarrow\) 2C6H5ONa + H2.
Step 5: Compare the conjugate bases. In phenoxide the oxygen sits on an sp2 ring carbon and its negative charge is dispersed by resonance across the ring, giving a stable, weak base. In ethoxide the oxygen sits on an sp3 alkyl carbon, there is no resonance, and the alkyl group donates electrons, so the charge stays concentrated on oxygen making ethoxide a strong, unstable base. Since the more stable conjugate base corresponds to the stronger acid, \[\boxed{\text{phenol is more acidic than ethanol}}\]