Question:medium
Due to increasing presence of women in the workforce, ‘Kisan Mart’ comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?
Due to increasing presence of women in the workforce, ‘Kisan Mart’ comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?
Show Hint
The social environment includes demographic trends, lifestyle changes, and cultural shifts affecting business decisions.
Updated On: Jan 13, 2026
- Social environment
- Legal environment
- Political environment
- Technological environment
Show Solution
The Correct Option is A
Solution and Explanation
The situation demonstrates ‘Kisan Mart’s’ adaptation of its marketing approach due to changing societal trends, specifically the rise in women's workforce participation. This business action reflects societal values, preferences, and behaviors, which constitute the social environment.
Reasons for excluding other options:
- (B) Legal environment: Pertains to statutes and regulations.
- (C) Political environment: Relates to governmental policies.
- (D) Technological environment: Encompasses new innovations and progress.
Conclusion: (A) Social environment
Was this answer helpful?
0
Top Questions on Business Environment
- State any four features of demonetisation.
- CBSE Class XII - 2026
- Business Studies
- Business Environment
- Explain the following points of importance of business environment: (i) Helps in tapping useful resources (ii) Helps in coping with rapid changes.
- CBSE Class XII - 2026
- Business Studies
- Business Environment
- Read the following statements : Assertion (A) and Reason (R).
Assertion (A) : General forces such as social, political, legal and technological conditions affect an individual firm only indirectly.
Reason (R) : General forces have an impact on all business enterprises, in contrast to, specific forces that affect individual firms directly and immediately in their day-to-day working.
Choose the correct alternative from the following :- CBSE Class XII - 2026
- Business Studies
- Business Environment
- The top management of a smartphone manufacturing company recently observed that the government has ordered new safety standards for batteries used in smartphones to prevent overheating. It also noticed that the government announced a reduction in import duties on components used in mobile phones. The dimensions of business environment highlighted in the above case are :
- CBSE Class XII - 2026
- Business Studies
- Business Environment
- Want to practice more? Try solving extra ecology questions todayView All Questions
