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Discuss the reasons for 'Group Polarization' in decision-making processes.

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{Group Polarization} occurs when group discussions push members toward more extreme decisions. The two main reasons are:
1. {Informational Influence (Persuasive Arguments):} Hearing more arguments that support the initial view.
2. {Normative Influence (Social Comparison):} Wanting to fit in and be seen favorably by the group.
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Solution and Explanation

Step 1: Meaning of Group Polarization.
Group polarization refers to the tendency of a group to make decisions that are more extreme than the initial opinions of its individual members. When people discuss an issue in a group, their views often become stronger and move toward a more extreme position in the same direction as the group's initial tendency.

Step 2: Persuasive Arguments.
One major reason for group polarization is the presence of persuasive arguments. During group discussions, individuals are exposed to new ideas and strong arguments that support their initial opinions. These additional arguments reinforce their beliefs and push them toward a more extreme viewpoint.

Step 3: Social Comparison.
Social comparison also contributes to group polarization. People often compare their opinions with those of other group members. To gain approval or appear more committed to the group’s values, individuals may adopt stronger positions than they originally held.

Step 4: Increased Confidence.
When individuals find that many others share their views, they feel more confident about their opinions. This increased confidence encourages them to support more extreme decisions or attitudes within the group.

Step 5: Group Identity and Cohesion.
Strong group identity and cohesion can also lead to polarization. Members who strongly identify with the group may align themselves more closely with the dominant group opinion, resulting in more extreme decisions.

Final Explanation:
Group polarization occurs because of persuasive arguments, social comparison, increased confidence, and strong group identity. These factors collectively push group members toward more extreme decisions during the decision-making process.
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