Step 1: Instead of adding the three values and dividing by 3, use the assumed-mean (deviation) method to find the average of product S's sales.
Step 2: Product S's sales over the three years are $15$, $20$, $25$ (in thousands of units). Assume a trial mean of $20$.
Step 3: Find the deviation of each value from this assumed mean: $15-20=-5$, $20-20=0$, $25-20=+5$.
Step 4: Sum the deviations: $-5+0+5=0$.
Step 5: Since the deviations from the assumed mean sum to exactly zero, the assumed mean of $20$ must be the actual average. Average yearly sales of S $=20$ thousand units.
\[\boxed{20}\]