Step 1: Instead of computing each product's three-year sum, compare the products year by year to spot which one dominates consistently.
Step 2: Look at each year's row: in 2021, sales are P $=20$, Q $=30$, R $=25$, S $=15$ - Q is already the highest.
Step 3: In 2022, sales are P $=25$, Q $=35$, R $=20$, S $=20$ - Q is again the highest.
Step 4: In 2023, sales are P $=30$, Q $=40$, R $=30$, S $=25$ - Q is once more the highest.
Step 5: Since Q has the strictly highest sales figure in every single year compared to every other product, its three-year total must also be the highest of all four products, without needing to add up every column.
\[\boxed{Q}\]
Correct option: Q