Question

'Cortico Fabrics' was started by Ashish in 2001 to sell bed sheets, towels, comforters, pillows, cushions, bath mats etc. It is now a famous name and its branches are across India. To manage the work all over India, it has eight teams-two each for North, South, East and West India. Ashish spends a considerable amount of time to develop an orderly pattern of group efforts among different teams and to secure unity of action in pursuit of a common purpose. To ensure suitable allocation of tasks to the various members of the teams and to see that the tasks are performed with harmony among the members, he tries to balance the different teams at different locations.
(a) Identify and explain the concept of management discussed in the above para.

Hint:

Coordination questions often feature keywords like "harmony", "unity of action", or "balancing efforts". Always link to Fayol's principles.

Answer 1

The management concept discussed above is Coordination.

1. Understanding Coordination in Management:

Coordination is the process of organizing and harmonizing the activities of individuals, teams, or departments towards a common objective. It ensures smooth and efficient organizational functioning, conflict prevention, and effective resource utilization.

2. How Coordination is Applied at 'Cortico Fabrics':

At 'Cortico Fabrics,' Ashish ensures orderly group efforts across various Indian regions. He dedicates significant time to developing coordination strategies for the eight teams (two each in North, South, East, and West India) to work towards a shared purpose.

Ashish's practice of allocating tasks appropriately and maintaining intra-team harmony exemplifies coordination. By balancing teams across locations, he aligns their efforts with company objectives.

3. Why Coordination is Important for 'Cortico Fabrics':

• Unified direction: Coordination ensures all teams nationwide work towards the same goal, enhancing success probability.
• Efficient use of resources: Balancing teams geographically optimizes resource use and prevents effort duplication.
• Harmony within teams: Coordinating tasks and efforts reduces conflicts and promotes teamwork.
• Task allocation: Ashish assigns tasks based on individual strengths, ensuring effective completion.

4. Final Answer:

The management concept discussed is Coordination, which involves ensuring all members and teams collaborate harmoniously to achieve organizational objectives.