Step 1: (A) Third-party monitoring and (B) NPOP compliance are objective, auditable reasons for certification.
Step 2: (D) Growing market potential is a practical driver for seeking certification.
Step 3: (C) Farmer dedication is subjective and not a certifiable criterion, so it is excluded.
Step 4: The correct answer is \[ \boxed{\text{(A), (B) and (D) only}} \]