This "all except" question tests the real-world toolkit for fusing cells when generating hybridomas. Three genuine approaches exist. First, biological: coat the cells with an inactivated fusogenic virus such as Sendai virus, whose envelope proteins force adjacent membranes to merge. Second, chemical: expose the cells to a polyol fusogen like polyethylene glycol or ethylene glycol, which strips away surface water, pulls membranes into intimate contact, and triggers fusion. Third, physical: deliver a brief electric pulse (electrofusion), which transiently breaks down the membrane and lets paired cells coalesce. Each of these is an established induction method. The remaining choice, simply lowering membrane viscosity, is not how cell fusion is actually induced; it is a vague property change rather than a recognised technique, which marks it as the exception.
\[\boxed{\text{Reducing the viscosity of the membrane}}\]