Step 1: Scheme Overview:
The Beti Bachao, Beti Padhao (BBBP) initiative, a Government of India campaign, seeks to raise awareness and improve the effectiveness of girl child welfare services in India.
Step 2: Launch Details:
Launched by Prime Minister Narendra Modi on 22 January 2015, the scheme's launch location was strategically selected. It was launched in Panipat, Haryana.
Haryana was chosen due to its poor Child Sex Ratio (CSR), and the scheme prioritized districts with low CSR. Launching from Panipat symbolized addressing the issue where it was most critical.
Step 3: Conclusion:
The Beti Bachao, Beti Padhao scheme was launched in Panipat, Haryana.