Question:medium
An effective Point-of-Sale will :
An effective Point-of-Sale will :
Show Hint
Effective POS = Clear information + Attractive display = Better sales.
Updated On: Mar 27, 2026
- Give the price and any savings
- Attract the shoppers' attention
- Both (A) and (B)
- Discourage customers
Show Solution
The Correct Option is C
Solution and Explanation
Topic: Point-of-Sale Marketing
Step 1: Understanding the Question:
The question identifies the dual functions of a successful Point-of-Sale (POS) display or material.
Step 2: Detailed Explanation:
A POS display (like an end-cap or a checkout stand) must serve two purposes:
1. Informational: It must clearly state the price and show if there is a discount or "saving" to help the customer decide (Option A).
2. Attractional: It must use bright colors, catchy signage, or strategic placement to catch the eye of someone walking by (Option B).
Step 3: Final Answer:
Since both A and B are core objectives of an effective POS, Option (C) is the correct choice.
Final Answer: Both (A) and (B).
Step 1: Understanding the Question:
The question identifies the dual functions of a successful Point-of-Sale (POS) display or material.
Step 2: Detailed Explanation:
A POS display (like an end-cap or a checkout stand) must serve two purposes:
1. Informational: It must clearly state the price and show if there is a discount or "saving" to help the customer decide (Option A).
2. Attractional: It must use bright colors, catchy signage, or strategic placement to catch the eye of someone walking by (Option B).
Step 3: Final Answer:
Since both A and B are core objectives of an effective POS, Option (C) is the correct choice.
Final Answer: Both (A) and (B).
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