Step 1: Cost price per kg (on the whole 10 kg lot) is \( \frac{405}{10} = 40.50 \).
Step 2: The trader loses 10% of his quantity (1 kg out of 10) and wants to gain 10% on his money, so the price per kg on the remaining stock must be scaled up by the factor \( \frac{100+10}{100-10} = \frac{110}{90} = \frac{11}{9} \).
Step 3: Required rate \( = 40.50 \times \frac{11}{9} = 49.50 \) per kg.
\[ \boxed{Rs.\ 49.50 \text{ per kg}} \]