Question

A multinational sweets and snacks company had been into catering business for the last many years. To add to its prospects and to grow in the long run, it wants to increase its sales volume, the number of products and capital investment.
The organisational objective of management it seeks to achieve is :

• A. Survival
• B. Profit
• C. Growth
• D. Corporate Social responsibility

Hint:

When a company emphasizes expansion in sales, product range, and capital, it's aiming at growth — a long-term strategic objective.

Answer 1

The Correct Option is C

The case's stated objective aligns with a business's forward-looking goals. An organization aiming to boost sales, broaden its product range, and increase capital investment is pursuing long-term expansion and development. This exemplifies the management objective of "Growth."
Organizational objectives are typically classified as survival, profit, and growth.
- Survival: Fundamental and immediate, ensuring operational continuity.
- Profit: Essential for sustaining operations and meeting stakeholder expectations.
- Growth: Encompasses business scaling, involving increased revenue, product diversity, and market share.
Therefore, the company's stated desire for increased volume, variety, and investment indicates it has surpassed survival and profit objectives and is now focused on expansion, or growth.
Final Answer: (C) Growth