Step 1: Concept of relative velocity.
Rain falls vertically relative to ground, but the cyclist's own motion makes it appear slanted.
Step 2: Components of velocity.
Cyclist speed v_c = 35 m/s south; rain speed v_r = 35 m/s vertically downward. Relative velocity of rain w.r.t cyclist: v_rel = v_r - v_c.
Step 3: Computing the angle.
tan θ = v_c / v_r = 35/35 = 1, so θ = 45°. The rain seems to approach from the direction of motion, i.e., towards south.
Step 4: Final inference.
The cyclist should tilt the umbrella 45° from the vertical towards the south.