The cost of running a bus from $A$ to $B$ , is $Rs.\left(av+\frac{b}{v}\right)$ where $v$ km/h is the average speed of the bus. When the bus travels at $30\, km/h$, the cost comes out to be $Rs.\, 75$ while at $40\, km/h$, it is $Rs. \,65$. Then the most economical speed (in $km/ h$) of the bus is :