Greener Organic is a company producing eco-friendly fertilizers and soil
boosters. With the growing interest in organic farming, the company is
planning to expand its operations across India.
Greener sets its target to increase its sales by 25% in the next year.
This gave all departments – sales, production, marketing and logistics – a
common target to work. To achieve this, Greener made a comprehensive
plan to enter Tier-2 and Tier-3 cities by working with local farmer groups.
They also plan to promote their brand through on-line campaigns focused
on eco-friendly farming. The company also laid down broad parameters
within which the managers could function. All raw materials used had to
be certified organic and preferably sourced from local farmers. This would
improve quality, support local people and build trust with customers. The
company allocated ` 50 lakhs for marketing, which included funds for
regional newspaper advertisements, digital marketing, promotional
events and dealer incentives. By quantifying future facts and figures, the
company planned to control costs and evaluate performance.
Identify and explain any four type of plans discussed in the above case.